The company was founded in 2006, and debuted its first product, Beats by Dr. Dre Studio headphones, in late 2008. Monster Cable was granted exclusive rights under a 5-year contract to manufacture and develop the first Beats-branded products. To promote its products, Beats primarily relied on endorsements by pop and hip-hop music performers, product placement within music videos, and partnering with musicians and other celebrities to develop co-branded products.
Black Friday Beats is popular as a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas it marks the unofficial beginning of the Christmas season.